So why is this happening? ListHub – which is owned by Move, which is in turn owned by NewsCorp – wants to reinvigorate its own consumer marketing play, so instead of selling data to a competitor, it’s going to treat its listings as proprietary. That’s a huge shift.
While many people are predicting dire consequences for Zillow/Trulia, this development may actually benefit them in the long term. That’s because they will FINALLY be forced to become independent and actually strike deals with the listing providers. There will certainly be some growing pains along the way, but this will ultimately result in Zillow/Trulia becoming less leveraged for the future.